We’re empassioned about helping entrepreneurs.
Core Values and Beliefs
Awe of entrepreneurial fire.
Entrepreneurs are passionate souls with vision, purpose, and courage. They are called to follow their dreams and must be supported. For passion without action leads to suffering in this world.
Use of empathy for deep connection.
With empathy, we build authentic relationships and listen with an open heart and mind for understanding. Yet we balance sensitivity with a sense of humor. Without empathy, therein lies confusion, blind spots, and disconnect.
Merging of data and intuition.
Inspired brand strategy and clear direction happen when both the left and right brain work in tandem. Analytics and numbers ground us as we dream big. Without mutual respect for both data and intuition, we are left paralyzed and misinformed.
Creation of shared experiences.
Teaming up with others brings laughter and fun into our work, as well as meaning beyond the mission. We pick up the phone to check-in, have coffee in person when we can, and position others' success as our own success. Without shared experience, we are left isolated, empty, and unfulfilled.
Meet Sharon Pastore,
Your Marketing Maestro
Hi, I’m Sharon.
To me, there’s nothing more beautiful than an idea fully realized. BUT ...the right people have to find you and fall in love. That’s where I come in.
As chief marketing & visibility strategist and coach of Empassion Marketing and Coaching, I help mission-driven business owners and creative entrepreneurs who want to increase their impact and income by sharing their message and gifts with the world.
BACKGROUND
For the past 15+ years, I’ve been a director of marketing for mission-driven brands in education, nonprofits, start-ups, and professional service firms. My friendly and intuitive nature, along with my competitive spirit make for fast, powerful results.
I’ve learned a ton about marketing that withstands the whims of the latest social media algorithm change, and can help you:
turn legalese, eduspeak, psychobabble, and techie talk into clear, digestible educational content that nurtures leads toward sales.
build a continuous, automated pipeline of leads via email campaigns and inbound marketing funnels.
conduct keyword research and analysis that boosts your SEO to page 1 ranking on Google.
position your company’s success by sharing your client and affiliates success stories.
deeply understand the human client journey to build your brand
build key affiliate relationships through events, 1:1 networking, backlinks and social media.
set realistic marketing goals, budget, and track analytics for your digital and offline marketing efforts.
set up systems and train your virtual assistant, and/or pull in vetted specialists to manage your marketing campaigns.
But mostly, I learned how incredibly frustrating - even heart-breaking - it can be to do deep impactful work, pour your soul into your passion, only to struggle with authentic brand messaging and visibility.
APPROACH
I’ve developed a unique framework that blends marketing strategy, coaching and brand storytelling with what I call The Empassioned Way™.
What is The Empassioned Way™ and how does it work?
The Empassioned Way™ is a framework designed to help you build an authentic, conscious brand and focus on forward movement over perfection using both data-driven and intuitive methods of marketing.
Specifically, we:
deep define the nightmares, unconscious fears and desires that keep your customer up at night.
work with symbols, imagery, and metaphor in creative branding and design.
experiment and iterate by tracking customer behavior and collecting feedback.
Think of me as a Chief Marketing Officer partner for your small business. This keeps your costs down without the headache and lost time recruiting.
After all, you run a business, not a marketing agency.
EDUCATION
Master's in Public Administration, Fels Institute at the University of Pennsylvania, Focus: Marketing
Bachelor's in Education, University of Delaware
Certified Dreamwork Professional, Institute for Dream Studies
Hubspot Inbound Marketing
SPEAKING, MENTORING AND CREATIVE PURSUITS
SPEAKING
Contact me for your upcoming podcast, group gathering, or team meeting on my signature topic:
You Had Me Before Hello: Brand Strategy to Attract Your Dream Client
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COMMUNITY INVOLVEMENT:
~ Mighty Writers of Philadelphia
~ Temple University’s Innovation and Entrepreneurship Institute, Startup Pitch Mentor, Summer Startup Studio
~ Villanova University’s Summer Business Institute, Personal Branding
~ As founder of Dream Girl Power project, I teach workshops on dream interpretation, intuitive decision-making, lucid dreaming, facilitate dream groups, and publish stories.
~ International Association for the Study of Dreams, Regional Rep
MUSIC and SONGWRITING:
You might also catch my husband and me at an open mic night or local restaurant with our originals and covers, as the acoustic duo, Miss Nay and Mr. Maas, or at our home studio “dubbing” our next hit.
Last, did I mention I’m a proud AmeriCorps Alum?
Let’s Talk.
I love a great networking call where we find ways to help one another grow. How about we connect?